So what is wholeprey?

Wholeprey is the concept of feeding dogs as close a diet as possible to that which their wolf ancestors would have eaten. This includes, but is not limited to, meat, liver, cartilage, fat and edible bone.

You will find a complete list of ingredients on each product page. We know it can all be a bit confusing, so here is a breakdown of why we include what we do:

Information on our dry kibble:

Meat & Fish Ingredients & Sources:

The meat animals are raised for human consumption, then the cuts of meat that are desirable within the human food chain and commonly consumed by people are removed, and the remaining carcass and organ materials are what are used in our food - either in the form of meat meals or freshly prepared materials. These are nutritious and palatable materials that animals would naturally eat.

We source our ingredients locally wherever possible, currently our dry kibble ingredients are sourced from:

Chicken & Duck - UK sourced

Herring - Atlantic sourced

Turkey, White Fish, Trout & Tuna - EU sourced

Currently our wet food ingredients are sourced from:

Wild Boar - Sourced from the EU, Australia & South America

Deer - Sourced from the EU & Australia

Reindeer - Sourced from Finland, Norway & Sweden

Venison - Sourced from Finland & Norway

All our raw food meats are sourced from the UK

Here's a guide to our ingredients and which kibbles they are found in:

Original Fish Feast Suffolk



Meats & Fish
Freshly Prepared Free-Run British Chicken
An excellent source of protein in a fresh, highly digestible, form
22% - - -
Freshly Prepared Free-Run British Duck
Easy to digest high quality source of protein, vitamin A and vitamin B3. Also quite tasty.
- - 31% -
Freshly Prepared Trout
Rich in omega-3 fatty acids
- 18% - -
Freshly Prepared White Fish
high quality easily digestible protein rich in Omega 3
- 11% - -
Freshly Prepared Free-Run British Chicken Liver
Good source of Vitamin A which helps maintain good skin and vision and also a good source of Iron, needed for red blood cell production and also very tasty! (this expensive ingredient is probably why even picky dogs love our food so much)
7% - - -
Freshly Prepared British Free-Range Egg
Good additional source of protein, fat, vitamins and minerals
3% - - -
Freshly Prepared Scottish Salmon
A high quality, easily digestible protein source with the added benefits of omega 3 & 6 oils, essential fatty acids promoting skin health
3% 17% - 61%
Freshly Prepared Tuna
An extra source of protein and also Omega 3 & 6 oils for optimum skin and coat health
- 4% - -
Rehydrated Duck
Good source of protein, vitamin A and B3
- - 46% -
Dehydrated Free-Run British Chicken
A more concentrated source of protein, keeping levels high for maximum condition in your dog
15% - - -
Dehydrated Herring
An extra source of protein and also Omega 3 & 6 oils for optimum skin and coat health
10% 11% - -
Dehydrated Free-Run British Turkey
A highly digestible concentrated source of protein
7% - - -
Dehydrated Scottish Salmon
A high quality, easily digestible protein source with the added benefits of Omega 3 & 6 oils, essential fatty acids promoting skin and coat health
6% 7% - 15%
Dehydrated White Fish
High quality easily digestible protein rich in Omega 3
- 6% - -
Free-Run British Chicken Fat
A small amount of necessary fat and a good flavour source
4% - - -
British Duck Fat
A small amount of necessary fat and a good flavour source
- - 2% -
Free-Run British Chicken Stock
Adds even more flavour and richness to your dog's bowl
2% - - -
British Duck Stock
Adds even more flavour and richness to your dog's bowl
- - 1% -
Scottish Salmon Oil
Rich in omega 3 & 6 fatty acids for optimum skin and coat health
1% 5% - 3%
Scottish Salmon Stock
For added flavour and richness
- 1% - 1%
Potatoes, Lentils & Vegetables
Sweet Potato
A slow releasing carbohydrate fibre source which helps satisfy your dog's hunger and is a great provider of antioxidants as well as Vitamin A, B & E
7% 9% 9% 12%
A low sensitivity source of fibre, carbohydrates and energy, an excellent source of Vitamins C & B6 as well as potassium which is good for immunity and energy production
9% - - -
Source of carbohydrates for energy
- 4% 3% 6%
Pea Fibre
Good source of natural nutritious fibre helping keep regular movements
2% 1% - -
Good source of fibre
Y Y 2% Y
Rich natural source of vitamins and minerals
Y Y 2% Y
Good source of Omega 3, 6 and DHA helping brain development
Y - 2% Y
Heart protection from high levels of protein, fibre and magnesium
Y Y - Y
Fruits, Botanicals & Other
Vitamins & Minerals
Key to helping your dog stay in optimal condition
FructoOligoSaccharides (FOS)
Pre-biotics to aid the good bacteria in your dog's large intestine and may help them get the most out of the food
1900mg/kg 480 mg/kg - 1900mg/kg
Organic Dried Carrot
Packed full of nutrients and act as a natural anti-oxidant
Y Y Y -
Organic Dried Spinach
Thought to help your dog's health with anti-inflammatory and anti-cancer properties. Good source of Iron
Y Y - Y
Organic Dried Pumpkin
Easily digestable source of fibre, beta-carotene, alpha-carotene, zinc, iron potassium & vitamin A
Y Y - Y
Dried Cranberry
Vitamin-rich and good for urinary health
Dried Apple
Source of Vitamin A and C, antioxidants and flavonoids
Organic Peas
Source of antiodidants and viatmins B1, C & K
Y Y - -
Can help calm and soothe
Marigold Petals
Can promote internal wellbeing
Burdock Root
Tasty and even thought to help support the body, Anti-oxidant and a digestive aid. cleaning from the inside out
Y Y - Y
Aniseed & Fenugreek
Digestive aid
Combats indigestion, overcomes excess gas, and helps relax muscles responsible for stomach cramp
Loaded with minerals, vitamins and antioxidants.
Dried Dandelion
A very good "whole body tonic"
Y Y - Y
Dried Pear
Great source of vitamins A, C, E, B1 & B2
Source of Iron, selenium, zinc & antioxidants
Y Y - Y
Source of antioxidents and maintains healthy digestive tract
Y Y - Y
Yucca Schidigera Extract
With anti-oxidant properties and considered to reduce odours in faeces
Y - Y Y
Thought to help with joint health and general well-being, also a rich source of vitamin C
Y - Y Y
Rich in vitamin A, C and K as well as minerals and micro-nutrients
- - Y -
Good source of soluble dietary fibre
- - Y -
Contains antioxidants and helps support the immune system
- - Y -
Contains vitamin A, B1, C and phytonutrients
- - Y -
Antioxidant properties
- - Y -
Also known as Lingonberries, have similar benefits to cranberries
- - Y -
Rich in vitamins and supports the immune system
- - Y -
Alkaline lake grown algea - highly nutritous and great for the immune system
- - Y -
Source of phytonutrients (plant-made nutrients) - good for overall health
- - Y -
Loaded with antioxidants
- - Y -
Natural anti-oxidant and preservative, provides an alternative to chemical preservatives
0.04% - - -
Organic Honey
Tasty and full of all the good stuff, this amazing ingredient can even help with pollen allergies, arthritis pain or gastro-intestinal issues
<0.0001% - - <0.0001%
Garlic Powder
In these small doses garlic powder can help with immunity
<0.0001% - - <0.0001%
Helps maintain and improve joint mobility, especially in older dogs or those suffering a joint related injury
170mg/kg 180 mg/kg 180 mg/kg 1000mg/Kg
MethylSulfonylMethane (MSM)
Supplement supporting proper joint function and connective tissue health
170mg/kg 180 mg/kg 180 mg/kg 1000mg/Kg
Chondroitin Sulphate
Helps keep joint cartlidge healthy
120mg/kg 125 mg/kg 125 mg/kg 700mg/Kg


For the full ingredient list for each product please see the individual product pages.

Want to know how Akela compares to other top foods available? We want to give you the full and honest picture, so we recommend you take a look at these 100% independent dog review websites:


Compare Akela 80:20 Dog Food
Compare Akela 80:20 Dog Food


Akela ("aa"+"KAY"+"luh") was named after the wolf pack leader from The Jungle Book by Rudyard Kipling (1894). Our Owner & Founder, James, was a Cub Scout as a child. The Scouts name their leaders Akela after the same wolf. It means alone in Hindi; as in “lone wolf”.

After completing his degree in Management, IT & Language at the University of York, James joined the graduate scheme of one of the leading blue-chip pet food multi-nationals as a Regional, and then National, Account Manager. He was frustrated with the general market trend of spending more on advertising rather than ingredients and recognised the need for a food of superior quality. At the same time, James discovered that he was gluten and dairy intolerant himself. He had always had a keen interest in healthy eating and started to study nutrition in greater depth.

James formulated and refined the Akela Original 80:20 recipe over the course of two years with independent nutritionists. The rest is history as they say. Since launching in December 2014, the brand has gone from strength to strength with new recipes, wet and raw food added to the range. James has even been filmed for Dragon’s Den, although the wolf must have eaten the Dragons for breakfast as it was unfortunately never aired on TV!

As a new business establishing a new food in the marketplace, it was necessary to outsource the production of the food due to the multi-million-pound investment required to establish a new factory to the exemplary standards required.  Akela dry kibble is therefore manufactured in rural Lancashire in the same human-grade factory that manufactures many other top British brands but to our own bespoke recipes using raw materials selected by Akela.  It is the only factory capable of producing nutrition of the high quality and large volume required using the world's first thermal twin extruder.  The factory has an abundance of quality controls and environmental standards in place, including x-raying all bags as they come off the production line for example.  Every batch is also checked for density, colour, size and the composition is analysed using near-infrared technology.  Akela also conducts regular factory tour checks to ensure that your four-legged friends are fed as well as they should.

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