It can be hard swimming against the flow, which is how it has sometimes felt here at Akela. We believe in our food, independent nutritionists believe in our food and dog owners are joining our pack by the hour. With money going into ingredients rather than an expensive marketing allowance it can be hard to get noticed.
So when our pack members rallied together and voted for us in the Your Dog Magazine Award we were absolutely over the moon. We really feel this is a sign of things to come; an award that has always been dominated by a grain-based diet finally recognising the benefits of grain-free and high meat diets.
At time of writing we are still the number 1 dog food on eDogAdvisor (based on customer reviews) and we have the 5/5 from AllAboutDogFood (based on nutritional content of the food). We have also just come back from a fantastic Crufts following the launch of more products in our range – what will the rest of 2017 hold – we cannot wait to find out!